Client:
UPC Poly craft, They had high-quality Italian polymer.The ploymer material was invented in Italy and manufactured in India.In India, there is only one patent seller.They had products with alamara and coffee tables.
Goal:
They made a new window and door product by polimer for houses. As a result, they must gain customers and brand recognition throughout Kerala and among Malayalees living abroad who are building new homes.
Challenge:
Everyone prefers wood, iron, and steel doors and windows. It is extremely difficult to communicate with them and convert them. When compared to wood, poly craft is very expensive.
Solution:
We produce two videos. one for the house owner who is the end customer Second place goes to those who build houses.
- At the end of the customer video, we discuss the negative aspects of wood, such as fungus and debris, as well as the kerala climate and the rainy season, and we highlight the lifetime warranty.
- 2nd customer is an engineer and architect who is also a decision maker. We used the second video to demonstrate how their problem occurred when the construction was completed and the wood became contaminated with debris and fungus after 3 to 4 years, affecting his professional life. We delivered this message.
- We focused on who pays more and who is more educated –
- Only run through Facebook.
Result:
In one month, they received 150 percent more inquiries than they expected.
they got a total of 47 hot positive leads.
